How to Read A to Z Business Studies: Class 12th MOBI
Content part A: principles and functions of management A dialogue on the basics of managementUnit 1: nature and significance of management 1.1 management: an introduction 1.2 management as Science, art and profession 1.3 levels and functions of management 1.3 levels and functions of managementUnit 2: principles of Management 2.1 principles of Management: concept and significance 2.2 scientific management: principles and techniquesUnit 3: Business environment 3.1 Business environment: importance and dimensionsUnit 4: planning 4.1 planning and types of plansUnit 5: organising 5.1 organising: importance and process 5.2 organisation structure: functional and divisional 5.3 delegation and decentralisation: concept and importanceUnit 6: Staffing 6.1 Staffing: concept and importance 6.2 recruitment: meaning and sources 6.3 selection: meaning and process 6.4 training and development:. concept and importanceUnit 7: directing 7.1 directing: importance and elements 7.2 supervision: concept and functions 7.3 motivation: financial and non-financial incentives 7.4 leadership: concept and styles 7.5 communication: concept, types and barriersUnit 8: controlling 8.1 controlling: concept and process part B: business finance and marketingUnit 9: Financial Management 9.1 Financial Management, financial decisions and financial planning 9.2 capital structure: concept and Determinants 9.3 fixed and working Capital: concept and DeterminantsUnit 10: Financial market 10.1 Financial market: concept and types 10.2 trading procedure on a stock exchange and semiUnit 11: marketing management 11.1 marketing, marketing management and marketing mix 11.2 advertising: concept, role and objections 11.3 personal selling: concept and qualities 11.4 sales promotion and public relationsUnit 12: consumer Protection 12.1 consumer Protection: importance and ways
