正在爆发的营销革命—社会化网络营销指南 (网络光芒系列丛书) (Chinese Edition)
正在爆发的营销革命—社会化网络营销指南 (网络光芒系列丛书) (Chinese Edition)

How to Read 正在爆发的营销革命—社会化网络营销指南 (网络光芒系列丛书) (Chinese Edition) DOC

图书简介：博客、网络站点和其他社会网络为企业提供了具有巨大潜力的产品和服务营销渠道。但如何充分利用它们呢？通过阅读本书，你可以理解社会网络技术是如何发挥功效的，还可以学到一些最有效和实用的方法，帮助你将营销的触角延伸到经常访问这些站点的人们。　　本书作者是社会媒体和病毒式营销领域的专家，作者避开了花哨的描写和行话，为读者提供了明智的建议以及在社会网络上进行业务定位的策略，同时提供了案例分析，介绍了其他公司是如何使用这种方法的。　　本书将帮助你：　　研究博客和微博客，发现如何应用像Twitter这样的网站来建立品牌知名度。 　　学习对话营销的艺术，以及坦诚和透明的态度在发展社会媒体中的作用。 　　通过社会网络来管理和提高在线声誉。 　　进入越来越有影响力的视频和播客市场。 　　通过学习其他营销者的尝试来发现哪些策略有效，哪些无效。作者简介：Tamar Weinberg是一位作家，也是Internet营销顾问，擅长博主联盟、病毒式营销和社会媒体等领域。她生活在纽约市，她在个人博客上讨论与社会媒体有关的各种话题。

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  • Released: November 16, 2020
  • Author: Tamar Weinberg
  • Rating: 4,9
  • Publisher: Ebook DIgital Agency
  • Total Page: 498 pages
  • File Size: 3670 KB
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